Workflow & Tooling
The Nervous System of AJ360
Orchestrating Efficient Cross-Functional Workflows
Purpose
To design, implement, and operate workflow systems that streamline operations and enable data visibility.
Scale
The unit manages 20+ diverse workstreams across the AJ360 platform.
Core Value
We bring efficiency by connecting data, teams, and systems to improve end-to-end operations.
Operational Promise
To eliminate manual data entry, accelerate processing, and lower operational costs through efficient tracking of resources and increased accuracy by implementing a unique OTT-ID system via Airtable to create a single source of truth for all content.
Connected Ecosystem
The Engine Room
Automation Actions
20+ Workstreams Served
Workstream Sponsors
Ingest & Publishing: Heart of Operations
PUBLISHING
Our scope extends upstream to track preparation, planning, and pitched ideas from partners β and downstream to cover QC, engagement, marketing, and external distribution.
A Specialized Four-Team Framework
1. Workflow Architecture
Leads the design of structured workflows, ensuring all processes are documented.
- Design, documentation, SOP management
- Workflow diagrams & data flow models
- Process optimization
2. Implementation & Automation
Builds and maintains user interfaces & technical integrations.
- Airtable interfaces & automations
- Slack, CMS, Drive, Frame.io integrations
- Custom scripts (Python, JavaScript)
3. Data Reliability & Monitoring
Conducts daily audits and maintains data hygiene.
- Daily record audits (Airtable β CMS)
- Automated backups
- Bulk updates & migrations
4. Support Operations
Manages the Service Desk across 7 categories.
- Bug - Something is broken
- Access Request - New or change access
- Clarification - Explain something
- Data Update - Update data for me
- Modify Existing - Change what's built
- New Build - Build something new
- External Request - From other teams
Headcount Roadmap
2025 - Current
1 Section Head + 1 dedicated role per team
2026 - Planned
Head, 2 Service Desk, 2 Building, 1 Project Mgmt, 1 Database
Leadership
A Section Head oversees strategy, prioritization, resourcing, and stakeholder alignment.
Request Intake
7 Request Categories
Bug, Access Request, Clarification, Data Update, Modify Existing, New Build, External
Smart Routing
Requests auto-posted to relevant Slack channel
Full Transparency
Every request tracked from submission to completion
Slack Integration
21 Workflow Channels
workflow-requests-engagement, creative, metadata, etc.
Instant Notifications
Ticket #, Requester, Type, Urgency - all visible
Threaded Discussions
All communication stays organized
Throughput & Capacity
Task Categorization
Ad-hoc Tasks
Handled immediately as they arise - high-impact, quick turnaround
Sprint Tasks
Planned work assigned in weekly planning meetings based on impact & readiness
Request Metrics
By Urgency
The Hidden 70%
Logged tasks represent only ~30% of actual work delivered
π Ingest Pipeline Monitoring
18 hrs/day - Daily troubleshooting between BET, ES, Media, Metadata, and Publishing teams.
π¦ Bulk Updates (2025)
Six large-scale updates affecting 100,000+ CMS records.
βοΈ Other Hidden Work
- Feature Deployment Validation
- User Audits & Access Requests
- Data Clarifications & Inspections
2026 Roadmap
1. Enhanced Interoperability
- Integrate with upstream partners for comprehensive publishing foresight
- Establish real-time visibility for Marketing and Planning teams
2. Automation Excellence
- Eliminate manual handovers
- Expand Airtable AI integration
3. Company Brain
- Diagram all workflows to preserve institutional knowledge
- Standardize documentation to reduce individual dependency
- Ensure management has real-time visibility
4. Data Lake & AI Integration
- Feed centralized data lake with structured Airtable data
- Prepare for AI scalability and network-wide automation
5. BET Collaboration
- Coordinate metadata for new features (e.g., "participants")
- Support English app infrastructure launch
Our People
10+ years media production
15+ years software dev
OTT content lifecycle
9+ years Product Mgmt
Thank You!
Questions or feedback?
